1. Executive Summary

2. Context and Justification

2.1 Geographic and Socioeconomic Context

The Alto Solimões region is located in the westernmost portion of Amazonas state, at the triple border between Brazil, Colombia, and Peru. The region encompasses nine municipalities with a combined population of approximately 230,000 inhabitants, predominantly composed of indigenous communities and traditional riverine populations.

The territory faces significant structural challenges including limited access to formal financial services, geographic isolation from major economic centers, and a Human Development Index (HDI) below the national average. However, the region possesses substantial potential in bioeconomy, sustainable tourism, and traditional knowledge-based enterprises.

2.2 Identified Challenges

Prior assessments identified several barriers to entrepreneurial development in the region: high rates of business informality, limited access to technical and managerial training, absence of professional branding and communication strategies, and insufficient legal and accounting support for emerging enterprises.

2.3 Strategic Opportunity

The INPACTAS incubator, established in partnership with local institutions, identified a cohort of promising social-environmental impact ventures requiring structured support for market entry and sustainable growth. The CLUA funding enabled a comprehensive intervention addressing formalization, professionalization, and market positioning needs.

3. Project Objectives

3.1 General Objective

To strengthen the institutional and operational capacity of social-environmental impact startups in the Alto Solimões region through comprehensive professionalization and formalization support, enabling their sustainable participation in formal markets.

3.2 Specific Objectives

• Formalize emerging enterprises under the Inova Simples regulatory framework
• Provide accounting, tax, and legal advisory services for regulatory compliance
• Develop strategic communication plans and market positioning strategies
• Create professional visual identity systems and promotional materials
• Establish legal frameworks including MOUs, NDAs, and trademark registrations
• Ensure LGPD (General Data Protection Law) compliance across all beneficiaries

4. Beneficiary Startups

The project provided direct support to 10 startups, with 9 entrepreneurs receiving direct financial resources for professionalization activities. The following table presents the complete roster of formalized enterprises:

Piracy – Aquaculture

Gametec – Digital Education

Ikaben – Indigenous Fashion

Kaweru – Eco-Fibers

CNPJ Registration Document

Fiscal Compliance Certificate

All enterprises were registered under the Inova Simples framework, a simplified regulatory regime designed by the Brazilian government to facilitate the formalization of innovative startups. This framework provides tax benefits and reduced bureaucratic requirements for qualifying enterprises.

5. Activities Executed

5.1 Accounting and Tax Advisory

Specialized accounting consulting was provided to all 10 startups, encompassing CNPJ registration, tax regime selection, fiscal calendar establishment, and ongoing compliance monitoring. The consulting firm FAEPI delivered comprehensive support ensuring 100% regulatory compliance across all beneficiaries.

5.2 Visual Identity and Design

Professional visual identity systems were developed for multiple startups, including logo design, color palettes, typography guidelines, business cards, letterheads, and promotional materials. Additional deliverables included product packaging design, social media templates, and presentation decks. The design work was executed by specialized consultants ensuring brand consistency and professional market positioning.

Logo Design Process

Brand Guidelines

Stationery Design

Marketing Materials

Product Packaging

Social Media Templates

5.3 Legal Advisory Services

Comprehensive legal support was provided including: Memoranda of Understanding (MOUs) for partnership formalization, Non-Disclosure Agreements (NDAs) for intellectual property protection, trademark registration applications with INPI (National Institute of Industrial Property), and LGPD compliance assessments and implementation guidelines.

6. Strategic Communication Consulting

A comprehensive strategic communication consulting program was delivered to 9 beneficiary startups through EconoServe Consulting. This intervention represented a critical component of the professionalization strategy, addressing the identified gap in market positioning and brand communication capabilities among emerging enterprises in the Alto Solimões region.

6.1 Methodology and Approach

The strategic communication consulting followed a structured methodology comprising four phases: (1) diagnostic assessment of current communication practices and market positioning; (2) stakeholder and target audience analysis; (3) development of customized communication strategies; and (4) implementation roadmap with actionable recommendations.

6.2 Deliverables per Startup

Each participating startup received an individualized strategic communication plan documented in comprehensive reports averaging 15-20 pages. The deliverables included:

• Market analysis and competitive positioning assessment
• Target audience segmentation and persona development
• Key messaging frameworks and value proposition statements
• Channel strategy recommendations (digital and traditional)
• Content calendar templates and editorial guidelines
• Social media strategy with platform-specific recommendations
• Implementation timeline with milestones and KPIs

Communication Strategy Document

Brand Messaging Framework

Social Media Guidelines

6.3 Startups Benefited

The following enterprises received strategic communication consulting services:

6.4 Outcomes and Impact

The strategic communication intervention yielded measurable improvements in the beneficiary enterprises' market presence and brand recognition. Post-intervention assessments indicated increased social media engagement, improved clarity in value proposition communication, and enhanced capacity for stakeholder engagement. Several startups reported successful application of the communication strategies in investor presentations and partnership negotiations.

7. Results and Outcomes

7.1 Quantitative Results

Formalization Certificate

Tax Registration

7.2 Qualitative Outcomes

Beyond quantitative metrics, the project generated significant qualitative improvements in the beneficiary enterprises. Startups reported increased confidence in market engagement, improved capacity for formal business relationships, and enhanced credibility with potential partners and customers. Several enterprises participated in regional innovation events, including the Expo Favela Innovation Amazonas 2025, demonstrating their products and services to broader audiences.

7.3 Visibility and Recognition

The INPACTAS Instagram account (@inpactas) documented project activities throughout the year, reaching over 1,800 followers. Beneficiary startups gained media coverage through regional news outlets and participated in events organized by SEBRAE, IFAM, and other institutional partners.

8. Financial Execution

The project executed the approved budget of USD 15,000.00 with high precision, achieving a variance of only 0.002% from the planned allocation. The following table presents the budget execution by category:

All financial transactions were documented and processed through the FAEPI foundation, ensuring compliance with CLUA reporting requirements and Brazilian fiscal regulations.

9. Conclusions and Recommendations

9.1 Summary Assessment

The INPACTAS/CLUA 2025 project successfully achieved its primary objectives of professionalizing and formalizing social-environmental impact startups in the Alto Solimões region. All planned activities were executed within budget and timeline, with measurable outcomes documented across all intervention areas.

9.2 Lessons Learned

• The Inova Simples framework proved effective for startup formalization in remote regions
• Integrated support (legal, accounting, communication, design) generates synergistic benefits
• Local partnerships are essential for effective implementation in isolated territories
• Digital communication strategies require adaptation for low-connectivity environments

9.3 Recommendations for Future Cycles

• Extend support duration to enable deeper market penetration
• Include financial literacy and business management training modules
• Develop regional supply chain connections among beneficiary enterprises
• Establish monitoring and evaluation frameworks for long-term impact assessment

9.4 Acknowledgments

This project was made possible through the financial support of the Climate and Land Use Alliance (CLUA) and the institutional partnership with FAEPI, IFAM, and local community organizations. The project team extends gratitude to all entrepreneurs who participated in the program and contributed to its successful implementation.